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WAA MAXAY MARKETING



Marketing waa geedi-socodka lagu hormariyo, lagu iibiyo, laguna suuq-geeyo badeecado ama adeegyo si loogu qanciyo baahiyaha iyo rabitaanka macaamiisha. Marketing-ka wuxuu ka kooban yahay hawlo kala duwan oo lagu sameeyo cilmi baaris suuqeed, laga sameeyo ololeyaal xayeysiin, laga abuuro sumcad, loona sameeyo isgaarsiinta macaamiisha si loo soo jiito oo loo qanciyo.

Qaybaha ugu waaweyn ee marketing-ka waxaa ka mid ah:

1. Cilmi Baarista Suuqa (Market Research): Waa tillaabada ugu horreysa ee marketing-ka, waxaana lagu sameeyaa cilmi baaris ku saabsan suuqyada, macaamiisha, iyo tartamayaasha si loo ogaado baahiyaha, rabitaanka, iyo dabeecadaha macaamiisha.

2. Istaraatijiyadda Suuq-geynta (Marketing Strategy): Waa qorshe lagu dejinayo sida loo gaari doono macaamiisha iyo sida loo kordhin doono iibka. Istaraatijiyadda suuq-geynta waxaa lagu xushaa suuqyada bartilmaameedka ah (target markets), baaxadda badeecadda, qiimaha, kanaalada qaybinta, iyo sida loo xayeysiinayo.

3. Xayeysiinta (Advertising): Waa qayb ka mid ah marketing-ka oo lagu sameeyo ololayaasha xayeysiin si loo soo jiito dareenka macaamiisha loona dhiirrigeliyo in ay iibsadaan badeecada ama adeegga. Waxaa lagu samayn karaa xayeysiin dhijitaal ah (digital advertising) sida online, ama xayeysiin dhaqameed sida telefishanka, raadiyaha, iyo daabacaadda.

4. Qaybinta (Distribution): Waa habka lagu gaarsiiyo badeecadaha ama adeegyada macaamiisha. Tani waxay ku lug leedahay doorashada kanaalada qaybinta ee ku habboon, sida dukaamada, online, ama qaybiyeyaasha.

5. Horumarinta Badeecadda (Product Development): Waa qayb muhiim ah oo marketing-ka ku saabsan, waxaana lagu sameeyaa horumarinta badeecado cusub ama adeegyo cusub si loo daboolo baahiyaha cusub ee suuqa.

6. Xiriirka Macaamiisha (Customer Relations): Waa hawlaha lagu dhisayo oo lagu xoojinayo xiriirka ka dhexeeya shirkadda iyo macaamiisheeda. Waxaa lagu sameeyaa adeegyo wanaagsan, taageero, iyo isgaarsiin joogto ah.

Ujeeddada ugu weyn ee marketing-ka waa in la gaaro macaamiisha saxda ah, waqtiga saxda ah, si loo kordhiyo iibka badeecadaha ama adeegyada, loona abuuro sumcad wanaagsan oo shirkadda ay ku raaxaysato in muddo dheer.

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